Aeroflow Health
April 2024 – Today
Lead product design for six business units within a leading DME/healthcare provider
NN/g UX Certified since 2018
I’m a product design leader with 14+ years of experience turning complex problems into clear, intuitive experiences across healthcare, ecommerce, and travel & hospitality.
My work combines product thinking, UX strategy, research, and hands-on design, with a focus on bringing structure to ambiguity and helping teams move from insight to execution. I’ve built and mentored design teams, shaped design operations, established experimentation practices, evolved design systems and workflows, and introduced AI-assisted ways of working, all while staying closely involved in the products themselves.
At the center of my approach is a curiosity about how people think, what motivates them, and where experiences break down. I use that understanding to create products that are easier to use, easier to build, and more effective for the businesses behind them.
April 2024 – Today
Lead product design for six business units within a leading DME/healthcare provider
March 2023 – February 2024
Drove the B2C and B2B experiences for a travel & hospitality marketing and technology solutions provider
March 2022 – February 2024
Directed user experience for a sustainability-focused online grocery retailer
March 2020 – February 2022
Served as a senior user experience designer for at a tight-knit e-commerce design agency
May 2015 – February 2020
Grew from a UI Designer to the Director of UX for a large end-to-end e-commerce agency
February 2012 – April 2015
Cut my teeth as a Creative Director for a interactive kiosk tourism start-up